Judy Samuelson

Judy Samuelson is founder and executive director of the Aspen Institute Business and Society Program and vice president at the Aspen Institute. Signature programs under her leadership include a ten-year campaign to disrupt Milton Friedman’s narrative about corporate purpose, a multiyear dialogue to produce the Aspen Principles of Long-Term Value Creation, and a partnership with Korn Ferry to rethink executive pay. She previously worked in legislative affairs in California and banking in New York’s garment center and ran the Ford Foundation’s office of program-related investments. Samuelson writes regularly for Quartz at Work and is a Bellagio Fellow and a director of the Financial Health Network.

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Praise for Six New Rules of Business

"prescient... a concise and interesting read."
The Financial Times

"... a timely new book..."
New York Times DealBook 

“… encouraging and optimistic… Samuelson’s appeals for corporate responsibility ...are backed by examples of companies that have heeded the call for social and ecological responsibility and either thrived (Southwest Airlines) or floundered (Boeing). Business leaders struggling to keep up would do well to give this a look.”
Publisher’s Weekly

“The idea of 'what's good for business' is changing. The 'walls between business and society' that kept companies shielded from a full accounting of their effect on society while maintaining an outsized influence over it, are crumbling. The 'core assumptions and dominant beliefs' of business are slowly evolving, being pushed by both outside activists and those within. Judy Samuelson is one of those champions."
Dylan Schleicher, Porchlight Books

In the two centuries since Adam Smith, businesses have become the most powerful institutions on earth. Samuelson crystallizes what we need to know and how business must move in the 21st century to avoid sowing the seeds of our own destruction. This book shows us a path forward.”
– Sally Blount, former Dean, Kellogg School of Management, and CEO, Catholic Charities of Chicago

“Samuelson’s call for new rules will be embraced by the best and smartest leaders, those who see the potential of business to be a profound force for good in the world.”
– Dan Heath, coauthor of Upstream, Switch, and Made to Stick

“Judy Samuelson is asking the right questions and giving the right advice at the perfect time. As more business leaders realize that the old rules of operating solely for the bottom line are woefully insufficient for this moment, Judy’s ‘New Rules’ offer an urgent and actionable call for redefining what it means to create value across our communities.”
– Chip Bergh, CEO, Levi Strauss & Co.
“Six New Rules of Business upends our assumptions about value creation—and through vibrant case studies offers both inspiration for change and practical guidance for leaders building businesses for our collective future.”
– Darren Walker, President, Ford Foundation

“Finding a new balance between positive total societal impact and shareholder value is one of the defining challenges for business in the decades ahead. Judy Samuelson highlights how evolved business models can be built to place equal importance on employees, communities, and nature. Through examples, anecdotes, and a call to action, she provides a strong framework for business leaders.”
– Rich Lesser, CEO, Boston Consulting Group

“Only with an appreciation for why business works the way it does can we begin to dismantle the systemic forces that business leaders face when trying to build a competitive organization and serve society. Transformation is never easy, and as Samuelson’s narrative reveals, the leaders who have made a difference have done so because of their moral imagination and courage.”
– Professor Linda A. Hill, Faculty Chair, Leadership Initiative, Harvard Business School, and coauthor of Collective Genius

“While you can't put a price tag on Samuelson's intertwined "Six New Rules", adopting them provides a path to developing a broadly inclusive approach to value creation...”
– Jim Pawlak, Hartford Business Journal

“This short, engaging book translates the discussion of corporate purpose into actionable principles for corporate executives.”
– John Kay, economist, coauthor of Radical Uncertainty, and founding Dean, Saïd Business School, University of Oxford


For inquiries, contact: dana.caryl@aspeninstitute.org